The world we live in today is no longer sustainable.
The time has come to change and start listening to our planet.
Zerow is on the front line in the fight against waste, acting as an intermediary between the productive industries and the artisan realities. Let’s fight against waste together, putting second hand materials back into the creation process and extracting value from everything that would otherwise go disposed of.
Following a logic of linear economy, several categories of reusable waste are today burnt into dumps or incinerators.
This system severely pollutes the environment and prevents an efficient allocation of natural and animal resources.
Our idea is to help companies recover leather, metal, wood and textile waste, feeding a circular economy path that involves artisans in transforming waste into products. At the same time, we select circular products for inclusion in our marketplace, a showcase for sustainability, quality and craftsmanship.
In the Fashion Industry, less than 20% of raw material leftovers are recycled, creating 750 millions of kg of leather to be disposed of every year in Italy. This entails pollution and considerably high management costs for companies.
Furthermore, leather productors themselves, such as artisans and small producers, do not have a digital culture that allows them to stand out on the market.
Zerow was born in April 2020, driven by the need to fight this and to change the values of a society based on waste.
At Zerow we love sharing experiences and knowledge and we don’t care about labels; Inclusivity is a fundamental aspect for a startup such as ours.
Our team members come from all over the world in order to build a young and dynamic reality that commonly shares values bound to social and environmental issues.
Our main goal, since the early stages, has been promoting digitalisation of small businesses by providing a platform through which supporting artisans into online selling, while concurrently promoting the values of circular economy.
Circular networking has appeared as a practice for established companies, but insufficient attention has been given to the artisans and small businesses who can benefit from it. Zerow is a platform for exchanging materials, knowledge and skills to reuse and recapture the value of formerly disposed materials.
Our goal is to create a broad and diverse community able to find better innovative solutions to recover waste and transform them into valuable, ecological and sellable products. These products will belong to the accessories, clothing, and furniture categories and they will be co-designed with artisans thus leveraging their competencies and experience and benefiting the local economy.